What Is Coaching?

...what it is and what it is not. Coaching is NOT about giving you advice or providing you with corrective feedback!  This is one of the biggest misconceptions about coaching.  I hear people talking all the time about being "coached" at work when what they usually mean, is they got some constructive feedback about their work and some advice about how to do it better.  While this sort of input may be useful, it is most assuredly NOT coaching.

The best way to think about coaching is to consider it a "pulling out" process rather than a "putting in" process. A Professional Coach enters a coaching relationship with the fundamental belief that the answers the client is looking for, already exist within you and that what is required, is a professional relationship to help you uncover or discover those answers for yourself.  This is the #1 reason coaching is such an effective process.  When the answers you are looking for are yours - there is no denying or discounting their truth or reality.

I can't tell you how often MY coach has asked me a question about something I have said and caused me to have a Bazinga! moment.  It is hugely powerful.  And better yet - the empowering nature of the coaching relationship is such that whether you choose to do something with that insight or not, is up to you.  There is no fear, threat or intimidation in coaching - just empowering free will.

Once you do decide that you want to act on your insight, your coach will be there to help you determine the best course of action for you and to help hold you accountable to your personal commitments.  This is where personal insight gets translated into tangible action and where tangible action become personal growth!

Working with a coach can help you determine who you are, what is important to you and how you can best achieve it. It isn't about advice or telling you what to do. It is about asking powerful questions, challenging your assumptions and helping you see a different perspective on things. Any coach who tells you what to do or provides answers for you, is not coaching - they are consulting.

Here is how the ICF defines coaching:

ICF defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential, which is particularly important in today’s uncertain and complex environment. Coaches honor the client as the expert in his or her life and work and believe every client is creative, resourceful and whole.

This process helps clients dramatically improve their outlook on work and life, while improving their leadership skills and unlocking their potential.

I am very passionate about ensuring people get a powerful and impactful coaching experience.  That is why I am a member of the International Coach Federation (ICF) and am proud to be a Professional Certified Coach (PCC) credentialed by the ICF.  This requires that I sign and adhere to a code of ethics, continuously update my coaching skills as part of a three-year recertification process and have the opportunity to work with and collaborate with professional coaches all over the world.  The PCC credential is your guarantee that I have the training, experience and expertise to provide you with an exceptional coaching experience.

My initial coach training was provided by one of the largest and most respected coaching training institutions in the world, the Coaches Training Institute (CTI) out of San Rafael California and I have since taken additional training through the Rayner Institute as well as becoming certified to administer the Myers Briggs Type Instrument (MBTI) and the Core Values Index (CVI) human assessment.

For additional information on why coaching is such a cost effective option for professional growth and personal development, click here.

If you are curious about the right time to hire a coach, then reviewing this page might be helpful. 


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