There are a number of reasons that coaching makes the most sense for individuals and organizations when it comes to professional growth and personal development.
A lot of organizations prefer to send their people to courses or conferences because there is a tangible input (if not output) to such things. In other words, it is usually obvious when someone has actually gone to a course or conference and the assumption is that having attended the event, the individual will bring something home of value.
What is undeniable however is that by definition, these events are a "one size fits all" proposition. Everyone in the audience will hear the same information, get the same opportunity and learn the same material.
Unfortunately, not everyone will need the same experience because by definition, everyone will be in a slightly different situation, have a different background and so on. The "one size fits all" approach is inefficient at ensuring attendees get what they need in the most efficient means possible. In fact, one of my mentors once told me that if you can take away one or two things from any conference, workshop or course, you would be doing well. Imagine spending a day or two or even three, to get two things out of it!
Coaching is about you and part of coaching is to ensure you are met "where you are" at that moment. There is no starting in "grade school" when you are already a university graduate, nor is there any starting at grad school when you are just at the high school level. Coaching is 100% tailored to you based on where you are in the moment and as a result it is very efficient at meeting your developmental needs.
Coaching also makes the 90% rule obsolete. What is the 90% rule? Consider this situation. One hundred people are asked to attend a workshop on a topic of interest, let's say conflict management.
So if I were to sell you a training program for 100 employees and you knew that at best only 39 would benefit, would you see this as an efficient and effective use of their time and your money?
Coaching, by virtue of its one on one nature, means that there is 100% attention, focus, commitment to develop and grow. There is no "sitting at the back of the room". There are no distractions. And there is no excuse about the material being relevant to you.
Let's take a closer look at some of the numbers:
Return on investment (ROI)? 86% of coaching clients made at least their investment in coaching back.
Satisfaction with the Service? 99% are either somewhat or very satisfied with the overall experience.
Repeat Customers? 96% of coaching clients would repeat the process.
What do you think? Are these pretty compelling numbers? I think they are.
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